Faculty in the Media

Your manliness could be hurting the planet

Danielle Paquette

Because of a stereotype that associates environmental friendliness with femininity, "men may be motivated to avoid or even oppose green behaviors in order to safeguard their gender identity," according to research by James Wilkie.

Do Corporate Values Matter?

Andrew Rudin

Values make a difference when they're discussed and included in performance evaluations, according to research by Edward Conlon, professor of management and organization.

John F Sherry, Jr / A Profile

Paul Otto

Sherry, a joint professor in marketing and anthropology, is interviewed by EPIC, an organization that promotes the use of ethnographic principles to create business value.