Anne Feighan has been named executive vice president, director Chevrolet solutions planning at Campbell-Ewald, according to Chairman and Chief Executive Officer Anthony J. Hopp.
Feighan will drive advertising and communications planning insights and integrated solutions for all Chevrolet division and nameplate initiatives.
“Anne’s expertise in research practices and invaluable insights have led to innovative communications solutions for our clients,” said Hopp. “She has been influential in shaping the launches of Chevrolet’s renaissance vehicles, including the new Traverse and reinvented Equinox and Camaro.”
Before joining Campbell-Ewald in 2005, Feighan was marketing manager at Church & Dwight Co., Inc., Princeton, N.J. She has contributed her expertise to a diverse list of brands, including Cadillac, HUGGIES diapers, Nestle confections and snacks, and Mentadent toothpaste and toothbrushes.
Feighan holds a Bachelor of Arts degree from Michigan State University and a Master of Business Administration from the University of Notre Dame.
Campbell-Ewald is the nation’s eighth largest advertising and digital communications agency, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, American Heart Association, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service.