Marketing professors, tracking consumer attitudes toward marketing since 1984, find consumers are concerned about objectionable ads they see on TV.
June 2005, South Bend Tribune cites Professor John Gaski.
June 2005, South Bend Tribune cites Professor Eduardo Zambrano.
Michael J. Vogel (ND ’65)
John B. Veihmeyer (ND ’77)
Brian R. Dunn (ND ’78)
Results of long-term study conducted by Marketing Professors Mike Etzel and John Gaski.