Tough financial times call for innovation when it comes to product strategy. At the same time, economic uncertainty means consumers are more likely to hold to familiar brands. Carol Phillips, adjunct marketing instructor, advises companies how to balance
William L. Wilkie was awarded the Lifetime Achievement Award in recognition of his outstanding contributions in the field of marketing and society, public policy and marketing ethics. Wilkie is among the most-cited authors in the field of marketing.
William Signorelli, (ND ’77)