Want to make yourself indispensable to your organization? Give yourself the know-how to truly understand data and what it tells us. Business analytics applies to every sector and every function —each and every day. With a Master in Business Analytics degree from the Mendoza College of Business, Justin Rivera (ND, MSBA ’16) translated his supply chain management skills to a new marketing role. Along the way, analytics have played a large part in his success in both functions. Hear how Justin uses data to inform his marketing and on-site promotion work at his company’s 7,000 store locations.