Notre Dame's iPad Experiment

Kerry Weber

Students enrolled in the Professor Corey Angst’s Project Management class have to read the usual textbook but only after the electronic version has been downloaded to their new iPads.

Shoppers like American Girl experience

Heidi Prescott

The $436 million American Girl brand is showcased at American Girl Place, a Chicago megastore where Notre Dame marketing professor John Sherry and five research colleagues spent three years observing and interviewing shoppers about their experience.