In this interview Dr. Urbany will discuss the role that competitive intelligence plays in the executive decision making process. According to the Intelligence Briefing’s editor, Ed Crowley, “Dr. Urbany provides a unique level of insight and depth to the topic of competitive intelligence and executive decision making. This interview is just one example of how the Intelligence Briefing is bringing the latest thinking in the field of Marketing Intelligence to the business community.”
The February issue is focused on the topic of competitive intelligence. Other articles in this issue include “Competitive Intelligence Blind Spots”, “Integrating Competitive Intelligence into the Marketing Intelligence Organization”, “Competitive Alerts”, and the use of competitive response as a lens into a company’s performance.
The Intelligence Briefing magazine is published by the Photizo Group. It has been developed as a tool to provide practitioners and executives with the latest techniques for integrating competitive intelligence, marketing research, business intelligence, and market analysis into a market intelligence framework for strategic and tactical decision making.