Medialink promotes McWhirter to Teletrax CEO

Author: Mendoza College

Medialink Worldwide Incorporated has announced three key executive appointments designed to spur growth of its television tracking and video asset management subsidiary, Teletrax.

Medialink Chief Financial Officer J. Graeme McWhirter has been promoted to Chief Executive Officer of Teletrax and will retain his role as Teletrax Chairman. He will remain based in New York. Kenneth G. Torosian, a 20-year financial veteran with expertise in the digital asset management industry, has succeeded McWhirter as Chief Financial Officer of Medialink.

"We believe that Teletrax has proven to the television broadcasting and entertainment industries that it is the vital video asset tracking system they require to protect and extract the value of their programming," said Laurence Moskowitz, Chairman, Chief Executive Officer and President of Medialink. "With this new alignment of talent, we expect the management team to continue executing its aggressive sales and marketing plan to ensure that Teletrax becomes the global standard for the television industry."

"The opportunities for Teletrax are broad and deep," stated McWhirter, 49. "The motion picture, entertainment, news, sports and advertising industries are beginning to understand the value of learning where, when and how their content is being broadcast. This critical business information was never before available on a worldwide basis, but now we can offer content owners access to the power of this accurate, rapid and precise service."

McWhirter, a co-founder of Medialink, has served as Medialink CFO since its inception in 1986, following a career in both the United Kingdom and the United States with the accounting firm KPMG. He has been a member of the Company's Board of Directors since 1998.

Torosian, 43, previously served as Chief Financial Officer for Applied Graphics Technologies, Inc., one of the world's largest providers of digital asset management and prepress services that was later acquired by venture capital firm Kohlberg and Company. During his tenure, Torosian was responsible for all financial matters and controls within the company, including reporting, tax, and treasury functions, covering more than $600 million in revenue generated from more than 60 locations on three continents. Earlier, he held senior accounting and financial positions at Ogden Projects and Deloitte & Touche.

"We are pleased that Ken will be joining our leadership team at such an important time in our business," commented Moskowitz. "His expertise in financial management and regulatory compliance will ensure that Medialink continues to operate with complete transparency and accountability, while his knowledge of the digital asset management industry will enhance our insight into opportunities for further growth."

"I am excited to take on my new responsibilities with Medialink, as we see a promising future for both Teletrax and the Company as a whole, including its core business that is uniquely positioned to deliver exciting new solutions for the marketing and public relations industries," said Torosian. "I look forward to playing a key role in guiding Medialink to greater growth and profitability."

Torosian graduated magna cum laude from the University of Notre Dame, earning a Bachelor of Arts degree in accounting. He currently is a member of the American Institute of Certified Public Accountants and the New York State Society of Certified Public Accountants.

In addition, Andy Nobbs, 43, who has overseen the day-to-day operations of Teletrax, has been promoted to President from Managing Director. Nobbs, who is based in London, will continue report to McWhirter. Prior to joining Teletrax in 2002, Nobbs was content director at IPC Media, one of Europe's largest consumer media companies, and held executive positions with Granada Media, EMAP, and ECN.

"I'm delighted that Teletrax will have an enhanced management focus to leverage the strong position we have already attained in the television industry," said Nobbs. "Teletrax's achievements would have been impossible without the many contributions of our talented employees. I look forward to working with Graeme in his expanded role and leading our exceptional team of staff professionals to further success."

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