Mendoza School of Business

Our Father, Who Art In The Apple Store: The Decline Of Christmas And The Looming Tech Nightmare

Published: January 6, 2015 / Author: Joel Kotkin



In the past, this season was marked by a greater interest in divinity, the family hearth and the joy of children. Increasingly our society has been turning away from such simple human pleasures, replacing them with those of technology.

Despite the annual holiday pageantry, in the West religion is on the decline, along with our society’s emphasis on human relationships. Atheism seems to be getting stronger, estimated at around 13 percent worldwide but much higher in such countries as Japan, Germany and China. “The world is going secular,” claims author Nigel Barber. “Nothing short of an ice age can stop it.”

In contrast, the religion of technology is gaining adherents. In a poll in the U.K., about as many said they believe Google to have their best interests at heart as God. Religious disbelief has been rising particularly among U.S. millennials, a group that, according to Pew, largely eschews traditional religion and embraces technology as a primary value. Some 26 percent profess no religious affiliation, twice the level of their boomer parents; they are twice as irreligious at their age as any previous generation.

For millennials, religion is increasingly a matter of personalized “self knowledge” that need not be pursued in church, or as part of their community. Computer scientist Allen Downey has done interesting research that shows that Internet use is a primary driver of declining interest in religion.

Not surprisingly, religious organizations are in a digital panic. In recent months, some have bemoaned how companies like Google or Apple have replaced churches as creators of the ultimate values. Apple, in particular, notes Brett Robinson, author of “Appletopia,” has adherents who back their products with “fanatical fervor.” Tech products feed into “a celebration of the self” that contradicts most religious teachings, he argues. Even the protocols for using our phones or computers emulate those found in religious services, writes Robinson.

Read the entire story on the Forbes website.