An Indiana University marketing professor has examined what makes a store enjoyable to shop in and a Web site easy to navigate.
A Purdue University finance professor is researching executives with lots of stock options and finding a link to firms accused of securities fraud.
Research projects such as those helped the IU Kelley School of Business and Purdue's Krannert School of Management rank 23rd and 24th, respectively, in research productivity among business schools in North America. The University of Notre Dame's Mendoza School ranked 37th.
A study released Tuesday by the School of Management at the University of Texas at Dallas tracked the publications of business school faculty worldwide. Rankings of the top 100 business schools were based on the number of articles published in 2000 through 2004.
"It's a measure of assurance to students that if you come to the Kelley School you will be working with faculty who are absolutely on the leading edge," said Dan Smith, interim dean. "That's what makes this survey important."
IU and Purdue officials said the research is used in the classroom more quickly than if students had to wait for it to get into textbooks.
"People who are engaged in research are demonstrating that they have an intellectual curiosity about their discipline," said Jerry Lynch, associate dean of Purdue's School of Management.
Among state-funded schools, the survey ranked IU and Purdue 10th and 11th, respectively.
The top schools overall were the University of Pennsylvania's Wharton School and the Harvard University Business School.
University of Texas officials said they conducted the study because other business school rankings by popular magazines give little or no weight to research.
"In most schools, research is an important component," said Varghese Jacob, School of Management associate dean. (Faculty) bring that cutting-edge information into the classroom."
While the study is based on number of articles published, quality is a factor because only articles in the most highly respected 22 journals were considered, Jacob said. During the period studied, the 130 business faculty members at IU published 84 articles in those journals. Purdue's 100 professors published 75 articles, and Notre Dame's faculty had 45.