Study: Men may avoid being green because they find it unmanly

James Wilkie

Studies have shown women tend to take an active role in protecting the environment. But a new study shows men may resist going green because they find it “unmanly.” James Wilkie, co-author of the study and a professor at the University of Notre Dame, joins CBSN to discuss.

Watch Wilkie’s video interview on the CBSN website.