Mendoza School of Business

Tailgating: Good for You, Good for the Community

Published: September 7, 2012 / Author: Kecia Lynn



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It’s probably fitting that a study about the venerable institution of tailgating would come out of the University of Notre Dame, home of the Fighting Irish. Cultural anthropologist John Sherry and colleagues examined their university’s tailgate parties — and their rivals’ — as well as those at other universities. Their recently completed research shows that tailgating parties, far from being a nuisance, “build community, nurture tradition, and…contribute to a college or university brand.”

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Topics: Mendoza