What Does Time Warner’s Purchase of Insight Say About Your Worth (to Them)?

Author: Matt Department

Actions speak louder than words. And if actions can speak, then wallets can scream.

You see, companies and their executives may say one thing, but their purse strings often tell a different story.

Take the current upheaval in the cable industry. Cable executives like to publicly claim that they are eager to embrace new technologies and the opportunities for online content consumption presented by the Internet.

Really? Then why have they been frantically searching for ways to harness, control, suppress and hog-tie the online competition?

How do we know this? Just look at recent cable and media deals: Comcast’s purchase of NBC Universal -- “Let’s control the content,” the Hulu joint venture -- “Let’s control online viewing habits,” just to name a few.

This is what makes mergers and acquisitions (M&A) so fascinating. Company executives publicly claim that they are ready to embrace new platforms, but behind closed doors they privately fret over how to tackle this complex behemoth of a competitor called the Internet.

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