Marketing professor James Wilkie discusses his research on gender and environmentalism.
"We cannot assume that our dependency on these devices will stop at mundane questions and requests," writes automation expert Timothy Carone.
Marketing and advertising can benefit, according to research by Hong Guo and Sarv Devaraj.
Sports economy expert RIchard Sheehan discusses the practice and principles of ticket scalping.
Social media platforms can't dwell on last year's fake news battles, technology expert Timothy Carone writes for CNBC.
Technology expert Tim Carone says the service likely will be better received by young families, who are not as concerned about privacy as older generations.
The tax reform proposal’s reduction to homeowner tax subsidies could lead to more people deciding to rent homes, accountancy associate professor Jim Seida writes for Fortune.
Marketing professor Elizabeth Moore is regarded for her research on how marketing to children impacts childhood obesity.
It’s been 50 years since Notre Dame launched its MBA program, and in that time, the class size has almost tripled, increasing from 50 in 1967 to 131 in 2017. And when the inaugural MBA class arrived on campus, it was comprised entirely of men, whereas today, nearly 30 percent of the classes are comprised of women.* …
"Tailgating is actually a very complex social, community-building exercise, not simply a wild party," according to research by marketing professor John Sherry Jr.
Diane M. Aigotti, executive vice president and chief financial officer of Ryan Specialty Group, speaks October 6.
Marketing teaching professor Joseph Cherian explains how Amazon's strategies for Whole Foods may pan out.
Local online grocery shopping meets millennial demand, says automation expert Timothy Carone.
Mendoza is the top private school producer of consumer goods MBAs among 30 elite U.S. schools.
Adjunct management professor Chris Stevens '74 speaks to the Woodworking Network.
Upcoming research by marketing assistant professor Emily Garbinsky suggests that spouses who pool finances spend less on frivolous items than spouses spending from separate accounts.
Automation expert Timothy Carone says fast food chains are on the cutting edge of automation.
Even if stock splits are likely on the way out, they are not irrelevant, according to research by finance professors Robert Battalio and Shane Corwin.
Men are less likely to deviate from gender norms because there are usually harsher punishments when they do, according to research by James Wilkie.
In this column for Crux.com, teaching professor Timothy Carone explains why driverless cars and other advances in artificial intelligence should be of concern to Catholic leadership.
"Feeling powerful increases a person’s intent to save and the amount saved," according to a study by Emily Garbinsky, assistant marketing professor.
Speakers from GE, Google, Spotify and other companies share best practices.
In a series of seven studies, Mendoza marketing professor James Wilkie found evidence that men may avoid green behaviors in order to protect their masculinity.
Because of a stereotype that associates environmental friendliness with femininity, "men may be motivated to avoid or even oppose green behaviors in order to safeguard their gender identity," according to research by James Wilkie.
Research by marketing assistant professor James Wilkie shows men are more open to environmentally friendly products if their masculinity is affirmed.
Beware of recall fatigue, says recall expert Kaitlyn Wowak.
Men are more open to purchasing environmental products if their masculinity gets a branding boost, according to research by marketing assistant professor James Wilkie.