Hong Guo


Robert and Sara Lumpkins Associate Professor in Business Analytics

Hong  Guo

Contact Information

Biography

Dr. Hong Guo studies emerging phenomena in IT by characterizing key design features of such systems (e.g., mobile platforms, digital games, product review systems, etc.) and examining firms’ corresponding strategies. She is also interested in economic analysis of IT policy issues such as net neutrality and public safety networks. Hong’s research has been published in top business journals such as MIS Quarterly, Information Systems Research, Manufacturing & Service Operations Management, and Production and Operations Management. She joined the MIS Quarterly editorial board as an associate editor in 2017. Hong teaches analytics courses including data exploration and visualization, quantitative decision modeling, process analytics, and statistics in business at Notre Dame. She won the Rev. Edmund P. Joyce, C.S.C. Award for Excellence in Undergraduate Teaching in 2017 and the James Dincolo Outstanding Teaching Award for Undergraduate Teaching in 2013.

Areas of Expertise

Economics of IT

Mobile Platforms

Digital Games

Net Neutrality

Public Safety Networks

Education

Ph D, University of Florida

MSBA, University of Rochester

M.Eng., Renmin University of China

B.Eng., Renmin University of China

Teaching

Data Visualization

Quantitative Decision Modeling

Publications

"From net neutrality to data neutrality: A techno-economic framework and research agenda", (with Robert Easley, Jan Krämer), to appear in Information Systems Research.

"Retail clusters in developing economies", (with Xuying Zhao, Arthur Lim, Chao Ding, Jing-Sheng Song), to appear in Manufacturing & Service Operations Management.

"A mobile platform’s in-app advertising contract under agency pricing for app sales", (with Lin Hao, Robert Easley), Production and Operations Management, 26, 2017.

"Organization of public safety networks: Spillovers, interoperability, and participation", (with Yipeng Liu, Barrie Nault), Production and Operations Management, 26, 2017.

"Effects of competition among Internet service providers and content providers on the net neutrality debate", (with Subhajyoti Bandyopadhyay, Arthur Lim, Yu-Chen Yang, Hsing Cheng), MIS Quarterly, 2017.

"Impact of network structure on malware propagation: A growth curve perspective", (with Hsing Cheng, Ken Kelley), Journal of Management Information Systems, 33, 2016.

"Network neutrality versus paid prioritization: Analyzing the impact on content innovation", (with Robert Easley), Production and Operations Management, 25, 2016.

"Who cares about your big day? Impact of life events on dynamics of social networks", (with Arati Srinivasan, Sarv Devaraj), to appear in Decision Sciences.

"Design of consumer review systems and product pricing", (with Yabing Jiang), Information Systems Research, 26, 2015.

"Estimating social influences from social networking sites - Articulated friendships versus communication interactions", (with Praveen Pathak, Hsing Cheng), Decision Sciences, 46, 2015.

"Push or pull? Design of content delivery systems", (with Sean Marston, Yuwen Chen), Decision Sciences, 46, 2015.

"Broadband network management and the net neutrality debate", (with Hsing Cheng, Subhajyoti Bandyopadhyay), Production and Operations Management, 22, 2013.

"Net neutrality, broadband market coverage, and innovations at the edge", (with Hsing Cheng, Subhajyoti Bandyopadhyay), Decision Sciences, 43, 2012.

"The debate on net neutrality: A policy perspective", (with Hsing Cheng, Subhajyoti Bandyopadhyay), Information Systems Research, 22, 2011.

"Net neutrality and vertical integration of content and broadband services", (with Subhajyoti Bandyopadhyay, Hsing Cheng, Yu-Chen Yang), Journal of Management Information Systems, 27, 2010.

"A survey of quantum games", (with Juheng Zhang, Gary Koehler), Decision Support Systems, 46, 2008.