Jim Lecinski

Adjunct Associate Teaching Professor

Jim  Lecinski

Contact Information

  • Office: L048 Mendoza College of Business
  • Phone: 574-631-6419
  • Send an email


I will be teaching Marketing in the Executive MBA program at the Chicago campus. I have over 25 years experience growing revenue for brands through integrated, multi-channel and digital marketing. With over ten years at Google, my current role there is Vice President, Customer Solutions for the Americas, in which I help major global brands adapt to the new digital reality. I also hold the positions of Adjunct Lecturer in the Medill School at Northwestern University; and Visiting Executive Lecturer in the Darden Graduate School of Business Administration at the University of Virginia. My book about the digital marketing, "Winning the Zero Moment of Truth" known as ZMOT (pronounced: "Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and featured in the New York Times, Advertising Age and Forbes.


B.A., University of Notre Dame

MBA, University of Illinois