Joe Urbany (Ph.D., The Ohio State University) is a professor of marketing in the Mendoza College of Business. Professor Urbany's research focuses on managerial decision-making and strategy, and buyer behavior. His work has appeared in the Journal of Consumer Research, the Journal of Marketing, Marketing Science, Harvard Business Review, the MIT Sloan Management Review, and several other leading journals, and has been cited in several media outlets, including U.S. News and World Report, USA Today, MSNBC, the Wall Street Journal, UPI, and in other international media. Urbany’s work has received several distinctions, including a #6 ranking in a 2012 analysis of 2,331authors contributing to research in pricing in marketing journals over a 30 year period. He has won teaching awards at Ohio State University and the University of South Carolina and has previously received a "Most Popular Professor" rating in the Business Week Assignments of the Notre Dame MBA programs. Joe is also co-founder -- along with Notre Dame alumnus Gary Gigot -- of Vennli, Inc., creating the founding IP for a SaaS software platform for that drives the delivery of customer choice analytics. Professor Urbany is a co-founder of the School, Inc. initiative at Notre Dame and a fellow for the Institute for Educational Initiatives at Notre Dame.
Areas of Expertise
Information search and decision-making
BS, Ohio State University
MS, Ohio State University
Ph D, Ohio State University
Competitive Growth Strategy
Introduction to Marketing
New Product Development
"The 3-Circle Growth Project", (with Marian Moore), to appear in Darden Business Publishing: University of Virginia, 2011.
"Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research", (with Joachim Vosgerau, Robert Meyer, Vishal Singh, Tony Cui, Michael Norton, Brian Ratchford, Alessandro Acquisti, David Bell, Barbara Kahn), to appear in Marketing Letters, 21, 2010.
"Choice Under Restrictions", (with Simona Botti, Susan Broniarczyk, Gerald Haubl, Yanliu Huang, Ron Hill, Barbara Kahn, Praveen Koppalle, Donald Lehmann), Marketing Letters, 19, 2008.
"Confirmation and the Effects of Valenced Political Advertising: A Field Study", (with Joan Phillips, Thomas Reynolds), Journal of Consumer Research, 34, 2008.
"Framing Effects in Mixed Price Bundling", (with Timothy Gilbride, Joseph Guiltinan), Marketing Letters, 19, 2008.
"How to Make Values Count in Everyday Decisions", (with Thomas Reynolds, Joan Phillips), Sloan Management Review, 49, 2008.
"Strategic Perspective in Three Circles", (with James Davis), Harvard Business Review, 2007.
"Reasoning About Competitive Reactions: Evidence from Executives", (with David Montgomery, Marian Marian, Joel Urbany), Marketing Science, 24, 2005.
"The Case for Clarity", , 2013
"Further Decomposition of Perceived Value", Sage Publications, 2010
USTA-Pacific Northwest Board Meeting, "Customers' Choices Drive Growth" (October 18, 2014).
INSEAD Customer Strategies for Sustained Growth, "Building Growth by Closing Empathy Gaps" (June 20, 2013).
14th Annual Fordham Pricing Conference, @ Wayne State University, "Uncertainty, Clarity, and Pricing Research" (August 16, 2012).
INSEAD Customer Strategies for Sustained Growth, "Competitive Strategy in 3 Circles" (June 30, 2011).
AMA Winter Educators Conference, "Competitive Strategy and Growth in 7 Minutes" (February 17, 2011).
Toro Distribution Meeting, "Digging into Value: Planning for Growth in Tough Times" (January 26, 2011).
, "Grow by Focusing on What Matters: Competitive Strategy in 3 Circles" (April 2010).
University of Technology, Sydney, "Exploring managerial judgment of customer value" (April 17, 2010).
Notre Dame Business Alumni Professional Development, "Grow by Focusing on What Matters: Competitive Strategy in 3 Circles" (March 31, 2010).
Notre Dame Business Alumni Professional Development, "Grow by Focusing on What Matters: Competitive Strategy in 3 Circles" (March 16, 2010).
Marketing Science, "Cost /Benefit Considerations in Reducing Consumer Uncertainty" (June 2009).
, "Grow by Focusing on What Matters: Competitive Strategy in 3 Circles" (June 22, 2009).
, "Grow by Focusing on What Matters: Competitive Strategy in 3 Circles" (May 13, 2009).
Notre Dame Business Alumni Professional Development, "Grow by Focusing on What Matters: Competitive Strategy in 3 Circles" (April 20, 2009).
Erin Andersen Memorial Conference, "Managerial Judgment of Customer Value" (October 8, 2008).
Marketing Science, "Managerial Judgment of Customer Value" (June 2008).
Archdiocese of Chicago Catholic Schools, "Value and Values in Family School Choice" (March 4, 2008).
Association for Consumer Research, "Confirmation and the Effects of Negative and Positive Political Advertising: Does Confirmation Trump Valence?" (October 2007).
Marketing Science Conference, "Connecting Firm Capabilities and Customer Value" (June 2007).
Wharton Invitational Choice Conference, "Restrictions: Accepting, Bending and Breaking" (June 2007).
University of South Carolina, "Clarity and Customer Value" (May 2007).
AMA Public Policy Conference, "The Impact of Political Advertising on Young Voters in the 2004 Presidential Campaign (Phillips, Reynolds, Urbany)" ( 2005).
Marketing Science Institute Board of Trustees Meeting, "Transparency and Customer Value" ( 2005).