Yes, drafting a celeb to endorse a product can pay off, says Mendoza marketing professor Frank Germann.
News » Faculty in the Media
The cost of reaching 1,000 people is about $50, explains Frank Germann, assistant professor of marketing.
Management professor James O'Rourke IV weighs in on MetLife's decision on whether to keep Snoopy and the Peanuts as the company plans to sell, spin off or divest to investors in a public offering.
Plunging oil prices mean layoffs, restructurings and consolidation, Mendoza College global energy expert Gianna Bern tells the Associated Press.
And coupling donations with volunteer opportunities enhances the effect.
The management professor has published more than 200 articles in prestigious journals.
Mendoza assistant professor finds brands such as Nike and 3M can cause a placebo effect on performance.
Mendoza finance professor Timothy Loughran says Carlyle should be "ecstatic" about the purchase.
A recent study by Google about team cohesion reinforces research by Mendoza professor Jasmine Hu. Huffington Post story
Jasmine Hu and Kaifeng Jiang, management assistant professors, found when overqualification becomes a norm rather than exception, employees tend to have more favorable reactions toward their own overqualification status and perform better.
"Mining companies are feeling the wrath of the collapse in commodity prices," says Gianna Bern, associate finance professor and expert in global energy markets.
"Management attention should be directed toward enhancing motivation to benefit others," says Jasmine Hu, assistant management professor, regarding her newly published study in the Academy of Management Journal.
CNBC interviews Mendoza Management Professor Tim Judge about the resignation of University of Missouri President Timothy Wolfe.
Drew Mitchell (MBA ’08, FIN ’01) and Mike Doyle (ND ’12) pitch Rent Like a Champion, a business with Notre Dame roots.
A new study by researchers Michael Mannor, Adam Wowak, Viva Bartkus and Luis Gomez-Mejia from the Mendoza College of Business finds that CEOs experience job anxiety as much or more than others, and such anxiety has powerful influences on their judgment and strategic decision-making.
"Companies have to create cultures where abusive supervisors are not acceptable, and they have to implement policies for employees to report being bullied," Assistant Management Professor Charlice Hurst tells the Washington Post.
Turns out, there's not much you can do about it, Assistant Management Professor Charlice Hurst explains to CBS Moneywatch.
Schultz was recognized on the field during the Fighting Irish football game on Oct. 10 and is profiled on the Office of the Provost website.
Mendoza management professors Charlice Hurst, Ken Kelley and Timothy Judge find retaliation and withdrawal by employees can increase subsequent levels of mistreatment.
Crain's Chicago Business profiles Katie Hench MNA '11 about her company, Infiniteach.
In an opinion piece for U.S. News & World Report, Mendoza finance professor Martijn Cremers writes that the pope has a message that extends far beyond capitalism and climate change.
Yes, by about 15 percent, according to a study by assistant marketing professor Frank Germann and covered in the Harvard Business Review.
Fortune reports on research by management professors Adam Wowak, Mike Mannor and Kaitlin Wowak.
Mary Goss, director of Graduate Business Programs, discusses how the Master of Science in Management fits into the b-school landscape in an article for the Financial Times.
Management professors Adam Wowak, Mike Mannor and Kaitlin Wowak found that "CEO option pay was associated with both a higher likelihood of experiencing a recall as well as a higher number of recalls."
A new study by a team of Mendoza experts found that abundant stock option pay for CEOs generally increases the likelihood of experiencing product recalls in the future.
"This is not 2008," Margaret Forster tells WSBT-22 TV about the August 24 Dow crash.
CNBC commentary by James O'Rourke IV, Mendoza management professor.
Subway’s advertising has already moved away from telling the story of Jared Fogle’s weight loss to focusing on their franchises and the notion that a local business is making lunch for its neighbors, marketing Prof. James O'Rourke IV explains in a story for the Los Angeles Times.
Bloomberg Business quotes accountancy Associate Professor Jeffrey Burks about the hidden way to get early financial data on publicly traded U.S. banks.