Yes, drafting celebs to endorse a product can pay off, says Mendoza marketing professor Frank Germann.
Management professor James O'Rourke IV weighs in on MetLife's decision whether to keep Snoopy and the Peanuts as the company plans to sell, spin off or divest to investors in a public offering.
Plunging oil prices mean layoffs, restructurings and consolidation, Mendoza College global energy expert Gianna Bern tells the Associated Press.
And coupling donations with volunteer opportunities enhances the effect.
April conference brings in top experts in global sustainable development to discuss the UN's list of sustainability goals and how Pope Francis' encyclical applies.
Mendoza event explores a range of issues that have shaken the business world and larger economy in recent years, from data breaches and accounting scandals, to the meltdown of the financial industry.
The management professor has published more than 200 articles in prestigious journals.
Seven corporate executives to speak for the series, which begins on Feb. 5.
Mendoza assistant professor Frank Germann finds brands such as Nike and 3M can act as a placebo on performance.
Pullapilly recognized with the Rev. Anthony J. Lauck Award for her distinguished work as a director, writer and producer.
Mendoza professor Matt Bloom kicks off the four-part series on January 26.
Mendoza finance professor Timothy Loughran says Carlyle should be "ecstatic" about the purchase.
A recent study by Google about team cohesion reinforces research by Mendoza professor Jasmine Hu. Huffington Post story
The Mendoza Master of Science in Accountancy is ranked #9 by the Accounting Degree Review.
ND MBA student and Army veteran Mark Faldowski honors fallen service members through his nonprofit, Legacies Alive.
Mendoza alum Emerson Spartz '09 launched MuggleNet, one of the most successful Harry Potter fan websites, at the age of 12. With new funding for his venture Dose.com, his plans for the future are even more ambitious.