IT, Analytics, and Operations Seminar: Blake McShane, Kellogg School of Management at Northwestern University

Blake McShane, Kellogg School of Management at Northwestern University

Blake McShane joined the marketing faculty at Northwestern’s Kellogg School of Management in 2010 as a Donald P. Jacobs Scholar. He has developed and applied statistical methodology to topics ranging from optimizing internet ad-serving algorithms to forecasting home runs in baseball. His specific research interests include hierarchical/multilevel modeling, statistical learning, and generalized Markov models. More generally, he seeks to develop statistical methods to accommodate the rich and varied data structures encountered in business problems and to use these methods to glean insight about individual behavior so as to test and supplement existing theories. Blake earned his PhD and MA in Statistics, MA and BA in Mathematics, and BS in Economics from the University of Pennsylvania.

Learn more about Blake McShane here.

Talk sponsored by the Mendoza College of Business ITAO Department as part of the Eugene B. Clark Research Seminar Series. Free and open to the Mendoza and campus community. Contact Ahmed Abbasi for more details.