Marketing Seminar: Fred Feinberg, Ross School of Business at University of Michigan

Fred Feinberg, Ross School of Business at University of Michigan

Prof. Feinberg’s research examines how people make choices in uncertain environments.  His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating).  He also works in mathematical psychology, Bayesian econometrics, dynamic programming. He is Departmental Editor at Production and Operations Management and former Co-Editor of Marketing Science, as well as a variety of other editorial roles. He was President of the INFORMS Society for Marketing Science and, with Tom Kinnear and Jim Taylor, he is author of Modern Marketing Research: Concepts, Methods, and Cases.