Marketing Seminar: Meg Meloy, Smeal College of Business at Penn State
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October 31, 2025 @ 9:15 am - 9:45 am EDT
Meg Meloy, Smeal College of Business at Penn State
Margaret “Meg” joined the faculty at Penn State in 2002 after having served on the faculty in the Department of Applied Economics and Management at Cornell University and the Pamplin College of Business at Virginia Tech. Her research examines consumer and managerial decision making biases and heuristics, with a special emphasis on how preferences are constructed, how moods influence consumer information processing, and how consumers make choices. More recent research has also focused on closed loop supply chains, barriers to second-hand product purchases, and how consumers respond to purchasing power changes.
Her work has been published in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Operations Management, Management Science, Organizational Behavior and Human Decision Processes, Production and Operations Management, and Psychological Science. She currently serves as a co-Editor for the Journal of Consumer Research, and on the Editorial Review Board for the Journal of Consumer Psychology and has served in leadership roles for the Association for Consumer Research (Treasurer: 2013-2014) and the Society for Consumer Psychology (President-Elect (2018-19); President (2019-20); Past-President (2020-21)). She is the David H. McKinley Professor of Business Administration and she also currently serves as the Marketing Department Chair.
Learn more about Meg Meloy here.
Talk sponsored by the Mendoza College of Business Marketing Department as part of the Eugene B. Clark Research Seminar Series. Free and open to the Mendoza and campus community. Contact Frank Germann for more details.