Marketing Seminar: Wendy De La Rosa, The Wharton School at University of Pennsylvania

Wendy De La Rosa, The Wharton School at University of Pennsylvania

Wendy De La Rosa is an Assistant Professor of Marketing and the Alfred H. Williams Faculty Scholar at The Wharton School at the University of Pennsylvania. She focuses on behavioral science to improve consumers’ financial well-being. Specifically, she researches how people seek out, receive, and think about their resources and how these factors influence their behavior.

Her award-winning research has been published in the Journal of Consumer Research, Journal of Marketing, and the Proceedings of the National Academy of Sciences. Her work has been featured in CNN, CNBC, Forbes, PBS NewsHour, The New York Times, NPR, Scientific American, and The Wall Street Journal, among others.

De La Rosa is also the co-creator and host of TED’s “Your Money and Your Mind” series, a Forbes 30 under 30 Finance honoree, and a Paul & Daisy Soros Fellow. Her TED talks have been viewed over 7 million times. She serves on the board of Code for America and Propel. Prior to joining Wharton, Wendy received her Ph.D. from Stanford’s Graduate School of Business and helped start Google’s first behavioral economics unit. She was also a private equity investor at Goldman Sachs.

Learn more about Wendy De La Rosa here.

Talk sponsored by the Mendoza College of Business Marketing Department as part of the Eugene B. Clark Research Seminar Series. Free and open to the Mendoza and campus community. Contact Frank Germann for more details.