Mendoza School of Business

Digital Marketing Certificate

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Get a handle on the digital marketing landscape to get your business in front of more consumers, pushing your brand further and faster.

Offered through a collaboration between the University of Notre Dame Mendoza College of Business and Rutgers Business School Executive Education, this accelerated Digital Marketing Certificate Program gives you the tools you need to proactively adapt and transform your business strategies to align with today’s marketing needs, keeping you ahead of the competition.

Students come to us from a variety of backgrounds, including marketing, advertising, communications, IT, managers and business owners. Regardless of your business size or industry, you’ll gain a unique perspective on how to navigate the ever-changing business–and marketing–landscape.

One week, accelerated



Highlights: Your Student Experience

Taught by a renowned group of faculty members who live and breathe digital marketing in their day-to-day careers, the Digital Marketing Certification program will help you leverage the power of digital marketing and achieve tangible business results. Through case studies, interactive sessions, and class exercises, you’ll get an excellent understanding of everything digital.

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Build your brand.

Your brand is how you appear to the world, and an understanding of digital will help broaden your viewership scope.

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Add value to your customers.

Ensure the right message is getting in front of the right people when you understand the ins and outs of what digital marketing can do.

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Get your digital marketing framework.

Take action your first day back at work with an actionable digital marketing framework to you evaluate, plan, and execute your digital strategies and initiatives immediately.

Elevate Your Career

This program is more than just a certification. By taking this course through the University of Notre Dame, you’ll gain access to all kinds of behind the scenes action. We pride ourselves in offering not only the programs, courses, and curriculum for you to succeed, but the extra support and guidance after the fact.

Be the front-runner of your peers with the knowledge and skills you’ll accumulate during this certification program, helping you move up the ladder when it comes to career opportunities.

Go ahead, reach out to that instructor or go to that event–use your opportunity in the program to network and build your contact list. The resources at Notre Dame are here to help you get a strong foothold on your future.

A certification in digital marketing won’t only propel your understanding of the subject, but it will also give you greater visibility into how digital can affect an entire company.

As a student of the Digital Marketing Certification, you’ll be privy to all things Notre Dame. The resources, the campus events, the pride and especially the Notre Dame family. What else can you expect?

  • A Flexible Schedule: Since this is a part-time course, there’s plenty of time to enjoy the happenings of campus events, student gatherings, and more. Even if you’re still working – there’s something for everyone. Check out the schedule of events.
  • Meet People Just Like You: Taking your education to the next level is a great time to meet and collaborate with people in your shoes, helping improve your confidence and communication skills.
  • Ongoing Professional Development: Stay abreast of Notre Dame events to help you further your connections and knowledge in the management world.

What You’ll Learn

We want you and your business to be the best it can be. Designed to be a crash course in all things digital marketing, the content in this accelerated certification course will provide you with the most efficient and effective ways to reinvigorate your business model or to begin your digital marketing journey. Here’s a peek at what you’ll learn:

  • Essential Steps for Building a Digital Marketing Strategy
  • Personalizing the Digital Experience and Online Customer Acquisition Process
  • Analytics and Return on Investment


Registration for the Digital Marketing Certificate is open to all interested candidates, though we recommend registrants to have a basic understanding of business and marketing in order to enhance their experience in the course. Apply here.

Key Dates

October 7-11, 2019

Upon the successful completion of this program, you will receive a document certifying that you completed the program. The document will not qualify as an academic credential, and you will not earn any academic credit from the University. Though you will be enrolled in the Executive Education Certificate Program, you will not be considered a student at the University, and completion of the program will not make you eligible for alumni status from the University of Notre Dame.

Tuition and Financial Aid

Cost for to complete this certification course is $4,995, which includes education materials and instruction, breakfast and lunch each day, and a new iPad that is yours to keep upon program completion.

Personal laptops are not encouraged for classroom sessions. If you’d like to bring your own iPad or borrow one during the program, let us know and $350 will be deducted from the program fee. Additional cost-savings:

  • 10% discount for University of Notre Dame and Rutgers University alumni.
  • 20% discount for employees of not-for-profit organizations.
  • Have multiple registrants from the same organization? Contact us for special pricing (3 or more).