Mendoza School of Business

Marketing at Notre Dame

Linda Boff, CMO at GE, speaks during Notre Dame's Chief Marketing Officer Summit

Kickstart Your Marketing Career At Notre Dame

From the products and services we use every day to the analytics behind the scenes, MBA graduates from Notre Dame’s Mendoza College of Business are making an impact in the marketing world. The Notre Dame MBA Class of 2022 accepted jobs in marketing at leading companies including IBM, McDonald’s and Johnson & Johnson.

Whether you choose the accelerated One-Year MBA or the traditional Two-Year MBA program, the Notre Dame MBA will help you advance your career in marketing. With access to a broad range of courses, experiential learning and extracurricular opportunities, you will fine-tune your marketing acumen while rounding out your potential to enter today’s complex business world.


15%
MBA Class of 2022 Accepted Roles in Marketing



$110,000
MBA Class of 2022 Median Base Salary in Marketing



275+
Global Alumni Clubs


Signature Experience
Applied Digital Marketing

In the Applied Digital Marketing course, student teams work with a real budget to develop live digital marketing campaigns for a sponsor company or organization. With access to research, data dashboards and agency partners, students develop strategies from the ground up while learning how to manage, execute and monitor campaigns, making adjustments based on in-market performance.

Suggested Major
Marketing

Designed for students interested in marketing roles focused on using behavioral and analytical insights to better understand consumer needs, product markets and customer journeys. These roles help companies and brands communicate more effectively to target markets while driving sales. Prepare for roles in Brand Management, Product Marketing, Category Management, Sales, and Marketing Leadership Development Programs.

Suggested Major
Digital Marketing & Marketing Analytics (STEM)

Designed for students interested in the analytics-driven areas of marketing, ranging from data extraction, valuation modeling and distribution decisions to digital marketing strategy and social media management. Prepare for roles in Digital Marketing Strategy, Marketing Research, Social Media Management, and Marketing Analytics.

Notre Dame students at the Chief Marketing Officer Summit
Core MBA Club
Marketing Club

The student-run MBA Marketing Club provides members with skill-building, leadership and networking opportunities such as hosting industry panels and guest speakers alongside case studies, career conferences and interview prep sessions.

"Earning my MBA at Notre Dame has allowed me to build on my prior agency experience to succeed in a strategic marketing role. Classes such as Data Storytelling, Consumer Behavior, and Brand Strategy helped to develop leadership, strategy, and financial foundation skills in a marketing setting." ANNA MARIANI MBA '21, DIGITAL MARKETING MANAGER, LIFE FITNESS

Marketing Career Opportunities

With the advent of new technologies and new products, the marketing landscape is always changing. At Notre Dame Mendoza College of Business, MBA graduates gain the skills to change with it.

Popular Post-MBA Roles

Responsible for developing a brand’s short and long-term strategy. Manage everything from brand guidelines, vision and value proposition to communications and media planning across channels. Recent MBA graduates will often begin at the associate level.

Responsible for both product planning and product marketing. This includes managing the product through the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with product engineers to deliver winning products. Recent MBA graduates will often begin at the associate level.

Responsible for developing and executing marketing strategy for a product or service. Tasks include conducting market research, identifying target markets and sales channels, analyzing pricing and promotion, and creating marketing plans to hit specific business objectives. Recent MBA graduates will often begin at the associate level.

Primarily focused on enhancing and growing a company’s digital assets to generate sales opportunities. Responsible for omnichannel marketing across paid, earned and owned media including optimizing across social, email, web and other digital channels. Recent MBA graduates will often begin at the associate level.

Responsible for business-to-business (B2B) selling of products and services to new and existing customers. Manage sales strategies as well as customer relationships in order to understand their needs and wants, and create the best solution for each.

Find Notre Dame alumni working in marketing on our LinkedIn page.


Mendoza School of Business
Mendoza School of Business
Mendoza School of Business
Mendoza School of Business
Mendoza School of Business

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