Faculty in the Media

Shiny Apple Has a Few Soft Spots

Quinten Plummer

Apple's tradition of masterful storytelling is crucial for its smartwatch success, Mendoza Visiting Professor of Marketing Brett T. Robinson tells E-Commerce Times.

 

 

 

Generating alpha through….ethics

Joseph Holt

Why "don't embarrass us" isn't good enough for an ethics code. Management professor Joe Holt discusses what companies should strive for in a posting for the Security Traders Association.