2014 Wilkie Award given to Goizueta marketing professor

Author: Carol Elliott


The 2014 William L. Wilkie “Marketing for a Better World”Award, named in honor of University of Notre Dame Marketing Professor WilliamWilkie, recently was awarded to Jagdish N. Sheth of Emory University’s Goizueta Business School.

The annual Wilkie Award honors marketing researchers who have significantly contributed to the understanding and appreciation for marketing’s potential to improve the world. The American Marketing Association Foundation established the award in 2012 in recognition of the significant contributions to the field of marketing made by Wilkie, the Nathe Professor of Marketing at the Mendoza College of Business.

The American Marketing Association Foundation will give the award to Sheth, the Charles H. Kellstadt Professor of Marketing, on Feb. 22 at the AMA Winter Educators’ Conference in Orlando, Fla.

“Jagdish Sheth is a remarkably talented thinker who is interested in both theory and practice,” Wilkie said. “The sense of the Wilkie Award is that marketing has huge potential to improve daily lives if done well, and Professor Sheth has been advocating this theme for nearly 50 years, writing more than 400 articles and 40 books.”

Accomplishments especially noted by Wilkie include Sheth’s early book with pioneer researcher John Howard, The Theory of Buyer Behavior, which served as a foundation for developing the entire field of consumer behavior; Sheth’s seminal work on relationship marketing; his support of academic infrastructure through the Sheth Foundation; and his recent work on “mindful consumption.”   

Sheth is well-respected internationally, and has served as a consultant to governments and top management of businesses around the world. His academic work has earned three top awards from The American Marketing Association. His book, The Rule of Three (Free Press), co-authored with Dr. Rajendra Sisodia, altered the current notions of competition in business. Having global applicability, the book, published in 2002, has been translated into German, Italian, Polish, Russian, Portuguese, Korean, Japanese and Chinese. It was also the subject of a seven-part television series on CNBC (India).

His 2007 book Firms of Endearment (Wharton School Publishing), co-authored with Rajendra Sisodia and David Wolfe, was selected as one of the top 10 business books on leadership. Later that year, Sheth also authored The Self-Destructive Habits of Good Companies…And How to Break Them (Wharton School Press). Both books have been translated into more than 10 languages. More recently, Sheth published Chindia Rising: How China and India Will Benefit Your Business (Tata McGraw Hill, India) and 4 A's of Marketing, co-authored with Rajendra Sisodia (Routledge).

The William L. Wilkie “Marketing for a Better World” Award is a major academic recognition for the field of marketing, recognizing thought leaders whose conceptual developments, substantive applications, or empirical studies served to provide significant bases for improvements in the world. A broad range of research areas are eligible for the award, including marketing theory, marketing and public policy, ethics and social responsibility, social marketing, and marketing and the consumer interest.

For additional information about the Wilkie Award, visit: http://www.themarketingfoundation.org/wilkie.html.

Contact: Jason Oleniczak – 312 542 9041 – joleniczak@ama.org