Consumer Behavior

 Mendoza marketing professor wins research award

Mendoza marketing professor wins research award

Carol Elliott

Shankar Ganesan, professor and chair of the Marketing Department, won the prestigious Louis W. Stern Award, which recognizes an outstanding article published in a refereed journal that has made a significant contribution to the literature on marketing and channels of distribution.

Notre Dame MBA at 50: A look at the program's evolution

Notre Dame MBA at 50: A look at the program's evolution

Angela Sienko

MBA Turns 50

It’s been 50 years since Notre Dame launched its MBA program, and in that time, the class size has almost tripled, increasing from 50 in 1967 to 131 in 2017. And when the inaugural MBA class arrived on campus, it was comprised entirely of men, whereas today, nearly 30 percent of the classes are comprised of women.* …

Should Spouses Pool Their Money?

Should Spouses Pool Their Money?

Financial Advisor

Upcoming research by marketing assistant professor Emily Garbinsky suggests that spouses who pool finances spend less on frivolous items than spouses spending from separate accounts.