Levi Strauss & Co. names Armin Broger president of European division

Author: Mendoza College

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 16, 2007--Levi Strauss & Co. (LS&CO.) today announced that Armin Broger, the CEO of jeans company 7 For All Mankind Europe BV, is joining LS&CO. at the end of February as president of its European division. Broger, a seasoned apparel and brand management executive, has a track record of driving profitable growth for companies such as Tommy Hilfiger, Diesel and The Walt Disney Company.

"I am thrilled to have someone of Armin's caliber on our team," said John Anderson, LS&CO.'s chief executive officer. "Armin is an exceptional brand builder and apparel executive with a reputation for leading successful operational turnarounds. He knows what it takes to be successful in the European markets and will be an invaluable partner in continuing the transformation of our business there."

"Levi's(R) is the industry reference for any true denim connoisseur and I am very excited to be part of the team that will return the Levi's(R) brand to the top of consumers' wish list and sustained, profitable growth in Europe," said Broger. "Levi Strauss & Co. is renowned for its iconic brands, quality products and outstanding reputation as a corporate citizen. I'm honored to be one of the next generation of leaders who will build on this remarkable legacy."

As CEO of 7 For All Mankind in Europe, Broger has spearheaded the international expansion of the California denim brand. Prior to joining 7 For All Mankind, he was the chief operating officer of Tommy Hilfiger Europe, Middle East and Africa for four years, where he repositioned the European business to better address the needs of consumers and helped grow its several divisions to more than EUR 400 million. From 1998 to 2001, Broger was General Manager of Diesel worldwide. In that role, he and his team doubled the company's revenues and led a successful turnaround of the U.S. subsidiary. He also helped create Diesel's global business infrastructure, resulting in a multi-brand fashion conglomerate with distinctive retail concepts
and licensing partnerships.

His previous experience includes The Walt Disney Company, advertising agency McCann Erickson and the consulting firm Bain & Company. He also serves on the Board of Lego A/S.

A native of Italy, Broger holds an MBA from the University of Notre Dame and an undergraduate degree in Business Administration.

Levi Strauss & Co. is one of the world's leading branded apparel companies, marketing its products in more than 110 countries worldwide. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's(R), Dockers(R) and Levi Strauss Signature(R) brands. The company declared 2005 revenues of 4.1 billion dollars.