"Rob's promotion is well-deserved and will benefit both of the MNI Targeted Media brands," said Reif. "He has a tremendous amount of sales and marketing experience, developing results-oriented, client-centric programs at premier customer service brands like American Express and Brooks Brothers. That expertise translated perfectly to MNI Targeted Media, enhancing the white glove service our media planning and buying clientele know us for."
Under Moore's guidance, the MNI sales organization increased integrated (print and digital) media buys 18% last year. The geo-targeted magazine product also saw growth in 2012, with categories like travel, CPG, and retail up significantly from prior years and an increase in publishing partners (Everyday with Rachael Ray, More, and Siempre Mujer are recent additions to the portfolio).
In his new role, Moore will be responsible for overseeing MNI Targeted Media's two sales teams: MNI and Targeted Media Health, consisting of 70 people in the U.S. across both brands. He will evolve existing business, foster new partnerships, and direct sales strategy and objectives for the company. With over twenty years' experience in sales and marketing services, Moore's leadership, team-building skills, and knack for strategic planning will allow the company to remain on the forefront of the targeted marketing industry, delivering simple and powerful ways for clients to reach their audiences while optimizing ROI.
Before joining MNI Targeted Media, Moore was Director of Corporate Partnership Marketing for Brooks Brothers. Prior to that, he spent sixteen years at American Express, where he held a number of senior-level positions with increasing responsibility, most notably VP-Corporate Affairs and Communications.
Moore earned his bachelor's degree from Iona College, and his MBA with a concentration in Marketing from the University of Notre Dame. He resides in Fairfield County, CT with his wife and two children.