The recall of 1.8 million pounds of ground beef possibly tainted with E. coli O157:H7and shipped from Detroit has become a national concern, with the focus expanding toward retailers and what may be in consumers' freezers.
So far, 11 people in four states — Massachusetts, Michigan, Missouri and Ohio — have been sickened in connection with the Class 1 recall, a classification denoting a high risk, with the "reasonable probability that the use of the product will cause serious, adverse health consequences or death," according to the U.S. Department of Agriculture's Food Safety and Inspection Service.
The long-term damage to Wolverine's business won't be clear until the investigation closes, said Kaitlin Wowak, a management professor at University of Notre Dame, whose research has focused on food safety and recall.
"It has to do with the scope of the recall and the impact it can have on consumers," she said. "In Jack in the Box, children died from that recall. That is devastating."