Talk Big on Sustainability? You May Have Higher Emissions

Author: Mendoza College

Companies that use key words related to sustainability in their annual reports tend to have higher greenhouse gas emissions than those who don’t use such words, according to new research.

The paper by University of Notre Dame management professor Sarv Devaraj and 2010 Notre Dame MBA graduate Suvrat Dhanorkar recently won the prize for “Best Environmental Issues Paper”, out of 1,100 entries submitted to the International Conference of the Decision Sciences Institute.

The paper also found that high use of the keywords correlated with poor performance in Newsweek’s rankings of companies’ environmental performance.

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