The Leading Hotels of the World, Ltd. (LHW), has appointed Phil Koserowski to the newly created position of vice president, interactive marketing for the organization.
Based in the company's New York headquarters, Mr. Koserowski will be responsible for leading all online advertising, web, eCRM, and mobile/emerging platform development.
Claudia Kozma Kaplan, senior vice president, marketing and communications at LHW commented, "Phil brings years of digital experience from a wide range of premier global brands to this important leadership role within our organization. His broad perspective will allow him to develop and implement a truly holistic interactive strategy, encompassing the best online business practices in the marketplace."
Mr. Koserowski brings more than 16 years of experience in interactive marketing to his current role. Most recently, he served as a partner and interactive marketing director with Ogilvy & Mather. Mr. Koserowski was also vice president interactive marketing at Sotheby's International Realty where he was responsible for building the interactive marketing department for the global luxury real estate franchise network.
He received his Bachelors Degree in both marketing and computer applications from the University of Notre Dame and resides in New Jersey with his wife and two children.