VERGO Interactive (VERGO), the digital marketing company that connects institutions of higher learning with students exploring options for post-secondary education, announced today that Anthony D. (Don) Fiorentino has joined the company as Chief Executive Officer (CEO) to drive long-term strategic business planning and provide executive oversight of its sales organization.
Most recently, Fiorentino was Vice President of Sales for Government Solutions at NECAM Enterprise Solutions Group with responsibility for P&L, strategy and sales. Fiorentino also held senior leadership positions in the global sales organizations of Avaya and Lucent Technologies, and spent 18 years with AT&T as a member of the company's executive sales team. Fiorentino graduated from Notre Dame University with a Bachelors degree in Business Administration, and earned a Master of Business Administration in Marketing from Adelphi University in Garden City, NY.
"With so many exciting plans in place for new service offerings that will help schools and universities reach prospective students with even greater accuracy and efficiency, I'm delighted to join VERGO at this critical point in our history," said Fiorentino. "With our recent staff additions, I'm confident we have assembled an excellent team of professionals who are committed to taking our marketing and sales efforts to the next level."
Fiorentino succeeds the former CEO who will transition to Chief Marketing Officer and assume oversight of the company's media, marketing and daily operations. VERGO also announced that the company has added key positions in the media, marketing and information technology departments, representing a 66 percent increase in staff growth since the beginning of the year.