Mendoza is the top private school producer of consumer goods MBAs among 30 elite U.S. schools.
Adjunct management professor Chris Stevens '74 speaks to the Woodworking Network.
Upcoming research by marketing assistant professor Emily Garbinsky suggests that spouses who pool finances spend less on frivolous items than spouses spending from separate accounts.
Automation expert Timothy Carone says fast food chains are on the cutting edge of automation.
Even if stock splits are likely on the way out, they are not irrelevant, according to research by finance professors Robert Battalio and Shane Corwin.
Men are less likely to deviate from gender norms because there are usually harsher punishments when they do, according to research by James Wilkie.
In this column for Crux.com, teaching professor Timothy Carone explains why driverless cars and other advances in artificial intelligence should be of concern to Catholic leadership.
"Feeling powerful increases a person’s intent to save and the amount saved," according to a study by Emily Garbinsky, assistant marketing professor.
Speakers from GE, Google, Spotify and other companies share best practices.
In a series of seven studies, Mendoza marketing professor James Wilkie found evidence that men may avoid green behaviors in order to protect their masculinity.
Because of a stereotype that associates environmental friendliness with femininity, "men may be motivated to avoid or even oppose green behaviors in order to safeguard their gender identity," according to research by James Wilkie.
Research by marketing assistant professor James Wilkie shows men are more open to environmentally friendly products if their masculinity is affirmed.
Beware of recall fatigue, says recall expert Kaitlyn Wowak.
Men are more open to purchasing environmental products if their masculinity gets a branding boost, according to research by marketing assistant professor James Wilkie.