Mendoza School of Business


Shankar Ganesan

The John Cardinal O'Hara, C.S.C. Professor of Business, and Chair of the Marketing Department
Marketing
 574-631-6484
  102H Mendoza College of Business
  • Biography
  • Background
  • Publications
  • Books
  • Awards

Shankar Ganesan is The John Cardinal O’Hara, C.S.C. Professor of Business and Chair of the Marketing Department at the Mendoza College of Business, University of Notre Dame. Professor Ganesan's research interests focus on the areas of inter-organizational relationships, customer relationship management, buyer-seller negotiations, service failure and recovery, product recalls, and new product innovation. He is the author of several articles that have appeared in leading academic journals, including the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Academy of Marketing Science, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, and MIT Sloan Management Review. Recently, he edited the Handbook of Marketing and Finance published by Edward Elgar. He is the past editor-in-chief of the Journal of Retailing, ranked among the top-business journals. Professor Ganesan has received numerous awards and honors for his research (Lou Stern Award, the Davidson Award, Robert Buzzell Award, and the 2012 William O’Dell Award finalist), teaching (outstanding module in the EMBA program) and editorial service (outstanding reviewer on the Editorial Review Board from the Journal of Marketing and the Journal of Retailing). He teaches customer management to the MBAs.

Education
Ph D, University of Florida
MBA, Indian Institute of Management, Bangalore
Bachelor of Engineering, Visvesvaraya Regional College of Engineering, Nagpur, India

Areas of Expertise
interorganizational relationships, customer relationship management, buyer-seller negotiations, service failure and recovery, product recalls, and new product innovation

Editorial Boards
Editorial Board Member
Journal of Marketing Research
2016

Editorial Board Member
Journal of Marketing
2013

Teaching
Customer Relationship Management
"The Evolution of Marketing Channels: Trends and Research Directions", (With George Watson, Stefan Worm, Robert Palmatier), Journal of Retailing, 91, 2015

"From the Editor: Reflections on the 2012–2014 period", Journal of Retailing/ Elsevier, 90, 2014

"Managing Customer and Organizational Complexity in Sales Organizations", (With Christian Schmitz), Journal of Marketing/ American Marketing Association, 78, 2014



"Challenges of CRM implementation in Business-to-Business Markets: A Contingency Perspective", Journal of Personal Selling and Sales Management, 32, 2012


"Coopetition in Business-to-Business Markets", Edward Elgar Publishers/ Handbook of Business-to-Business Marketing, 2012

"Handbook of Marketing and Finance", Edward Elgar Publishers, 2012

"Introduction to the Marketing-Finance Interface", Edward Elgar Publishers, 2012

"Product-harm Crises and Firm Valuation", Edward Elgar Publishers, 2012

"Louis W. Stern Award", American Marketing Association/ IOSIG, 2018