Mendoza School of Business


Timothy Gilbride

Steve and Anne Odland Associate Professor of Marketing
Marketing
 574-631-9987
  399 Mendoza College of Business
  • Biography
  • Background
  • Publications
  • Awards

Tim Gilbride’s research focuses on the development of Bayesian statistical methods to assist researchers and managers to better understand consumer preferences and to make decisions under uncertainty. In recent papers, he developed a method for combining observed market share and survey based preference data, investigated price framing effects, and has developed methods for modeling variable selection and non-compensatory consumer decision processes.

Gilbride teaches courses in marketing research at both the undergraduate and graduate level. He majored in Economics at the University of Dayton and obtained an MBA from The Ohio State University. He worked in marketing research and consulting at Goodyear, Booz Allen & Hamilton, and Aetna before going back to Ohio State to obtain his PhD in Business Administration.

Education
BSBA, University of Dayton
MA, Ohio State University
MBA, Ohio State University
Ph D, Ohio State University

Areas of Expertise
Discrete Choice Models
Bayesian Applications in Marketing
Non-Compensatory Decision Models

Editorial Boards
Editorial Board Member
Quantitative Marketing and Economics
January, 2013

Editorial Board Member
Journal of Marketing Research
2010

Teaching
Marketing Analytics
Marketing Research
"From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model", (With Leonard Lee, Jeffrey Inman, Tim Bottger, Uptal Dholakia, Koert Ittersum, Barbara Kahn, Ajay Kalra, Donald Lehmann, Leigh McAlister, Venkatesh Shenkar, Clair Tsai), Journal of the Association for Consumer Research - Accepted (awaiting publication)

"A Model for Inferring Market Preferences from Online Retail Product Information", (With Imran Currim, Ofer Mintz, S. Siddarth), Journal of Retailing, 92, 2016

"The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior", (With J. Inman, Karen Stilley), Journal of Marketing, 79, 2015

"Testing Models for Strategic Behavior Characterized by Conditional Likelihoods", (With Thomas Otter, Greg Allenby), Marketing Science, 30, 2011

"Posterior Predictive Model Checking: An Application to Multivariate Normal Heterogeneity", (With Peter Lenk), Journal of Marketing Research, 47, 2010

"Marketing Healthy Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions", (With Sekar Raju, Priyali Rajagopal), Journal of Marketing, 74, 2010

"Modelling attribute non-attendance in choice experiments for rural landscape valuation", (With Riccardo Scarpa, Danny Campbell, David Hensher), European Review of Agricultural Economics, 36, 2009

"Framing Effects in Mixed Price Bundling", (With Joseph Guiltinan, Joel Urbany), Marketing Letters, 19, 2008

"Market Share Constraints and the Loss Function in Choice Based Conjoint Analysis", (With Peter Lenk, Jeff Brazell), Marketing Science, 27, 2008

"Estimating Heterogeneous EBA and Economic Screening Rule Choice Models", (With Greg Allenby), Marketing Science, 25, 2006

"Models for Heterogeneous Variable Selection", (With Greg Allenby, Jeff Brazell), Journal of Marketing Research, 43, 2006

"Adjusting Choice Models to Better Predict Market Behavior", (With Greg Allenby, Geraldine Fennell, Joel Huber, Thomas Eagle, Dan Horsky, Jaehwan Kim, Peter Lenk, Rich Johnson, Elie Olfek, Brian Orme, Joan Walker), Marketing Letters, 16, 2005

"Modeling Simultaneity in Survey Data", (With Sha Yang, Greg Allenby), Quantitative Marketing and Economics, 3, 2005

"A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules", (With Greg Allenby), Marketing Science, 23, 2004

"Notre Dame Chair in Business Associate Professor of Marketing", University of Notre Dame/Mendoza College of Business, 2015

"Professor of the Year, Traditional MBA Program", Mendoza College of Business, University of Notre Dame, 2015

"Rev. Edmund P. Joyce, CSC, Award for Excellence in Undergraduate Teaching", University of Notre Dame, 2015

"James Dincolo Teaching Award", Department of Marketing, Mendoza College of Business, University of Notre Dame, 2013

"Top 30 Faculty Honors", Mendoza College of Business, 2008

"Young Scholar Designation", Marketing Science Institue, 2007

"Best Presentation Award", American Marketing Assocition A/R/T Forum, 2006

"Finalist, John D.C. Little Award", INFORMS, 2005

"Doctoral Consortium Fellow", American Marketing Associtation, 2003