Christian Hughes is an Assistant Professor of Marketing at the Mendoza College of Business. Dr. Hughes’s research interests are in digital and social media, with a focus on influencer marketing and social influence. She collaborates with companies, such as The Motherhood and Schell Games, and has an interest in research questions that can help managers. Her research approach combines empirical analysis of secondary datasets with field and lab experiments. For instance, she published an article in the Journal of Marketing that examines sponsored blogging’s effectiveness across platforms.
She teaches Social Media Marketing at the undergraduate and graduate level. Prior to entering academia, she worked as a Marketing Research Analyst for Management Science Associates, Inc. and consulted for companies such as Avon, Danone, Georgia-Pacific, and R.J. Reynolds. She earned her B.S. and M.A. in statistics and her Ph.D. in marketing from the University of Pittsburgh.