Mendoza School of Business


John Kennedy

Professor Emeritus
Marketing
 574-631-7598
  • Biography
  • Background

BS (ME), MBA, Ph.D., Department Chairman 1963. Full Professor 1969. Worked for 4 Washington administrations. MBA, Executive MBA. Involved in setting up NASA. Worked with DOD Joint chiefs. Active consulting in industry and governments.

Education
BS, Rutgers University
MBA, Ohio State University
Ph D, Ohio State University

Areas of Expertise
Strategic Planning
Psychology of Persuasion
Management Technology
Weapons Systems Management Techniques

Teaching
Principles of Marketing