Mendoza School of Business


John Sherry

Raymond W. & Kenneth G. Herrick Professor of Marketing
Marketing
 574-631-9107
  308A Mendoza College of Business
  • Biography
  • Background
  • Publications
  • Books

John F. Sherry, Jr. joined the Notre Dame Marketing faculty in 2005 as the Herrick Professor of Marketing. For the two previous decades, he was a member of the Marketing Department at Northwestern's Kellogg School of Management. Sherry served as Chairman of the Department of Marketing at Notre Dame from 2005-2014. He is an anthropologist who studies both the sociocultural and symbolic dimensions of consumption, and the cultural ecology of marketing. He has researched, taught and lectured around the globe. He is a Fellow of the American Anthropological Association as well as the Society for Applied Anthropology. Sherry is past President of the Consumer Culture Theory Consortium, past President of the Association for Consumer Research, and former Associate Editor of the Journal of Consumer Research. He sits on the editorial boards of several other journals. Sherry has edited and written 10 books, and authored more than 100 articles and chapters.

Education
BA, University of Notre Dame
MA, University of Illinois, Urbana Champaign
Ph D, University of Illinois, Urbana Champaign

Areas of Expertise
Consumer Experience
Symbolic Communication
Ethnographic Methods
Cultural Analysis
Servicescapes

Teaching
Culture, Consumption, & Marketing
Qualitative Marketing Research
"Grooving in the Ludic Foodscape: Bridled Revelry in Collegiate Tailgating", (With Tonya Bradford, John Sherry, Jr.), Journal of Consumer Culture, 17, 2017

"Domesticating Public Space through Consumption Ritual: Tailgating as Vestaval", (With Tonya Bradford, John Sherry, Jr.), Journal of Consumer Research, 42, 2015

"Loyalist Mural, Shankill, Northern Ireland", (With John Sherry, Jr.), Royal Fever: The British Monarchy in Consumer Culture, Otnes, Cele and Pauline Maclaran, Berkeley, CA: University of California Press, 2015

"Review of Degen, Natasha (2013), The Market, Cambridge, MA: MIT Press", (With John Sherry, Jr.), Consumption, Markets and Culture, 19, 2015

"Changing the Marketplace One Behavior at a Time: Perceived Marketplace Influence and Sustainable Consumption", (With John Sherry, Jr., Patrick Murphy, R. Brett Leary, Richard vann, John Mittelstaedt), Journal of Business Research , 67, 2014

"Hyperfiliation and Cultural Citizenship: African American Consumer Acculturation", (With John Sherry, Jr., Tonya Williams-Bradford), Journal of Business Research, 67, 2014

"M(Art)Worlds: How Luxury Brand Stores Become Art Institutions", (With John Sherry, Jr., Annamma Joy, Jeff Wang, T.S. Chang, Geng Cui), Journal of Retailing, 90, 2014

"What Did You Do in the Paradigm War? Notes from the Other Side", (With John Sherry, Jr.), Journal of Historical Research in Marketing, 6, 2014

"Creating and Sustaining a Culture of Hope: Feng Shui Discourses and Practices in Hong Kong", (With John Sherry, Jr., Annamma Joy, Jeff Wang), Journal of Consumer Culture , 13, 2013

"Discordant Retail Brand Ideology in the House of Barbie", (With John Sherry, Jr., Nina Diamond, Mary Ann Mcgrath), Qualitative Marketing Research, 16, 2013

"Orchestrating Rituals through Retailers: An Examination of Gift Registry", (With John Sherry, Jr., Tonya Williams-Bradford), Journal of Retailing, 89, 2013

"Orchestrating Rituals through Retailers: An Examination of Gift Registry", (With John Sherry, Jr., Tonya Williams-Bradford), Journal of Retailing, 89, 2013

"Rack of Want", (With John Sherry, Jr.), Journal of Macromarketing, 33, 2013

"Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands", (With John Sherry, Jr., Annamma Joy , Alladi Venkatesh , Jacob Cho , Ricky Chan ), Fashion Theory, 16, 2012 - Accepted (awaiting publication)

"Poems", (With John Sherry, Jr.), Journal of Business Research, 2012 - Accepted (awaiting publication)

"Street Art, Sweet Art: The Reclamation of Public Place", (With John Sherry, Jr., Laurel Anderson, Stefania Borghini, Luca Visconti), Journal of Consumer Research, 37, 2010

"Symbiotic Postures of Commercial Advertising and Street Art: Implications for Creativity", (With John Sherry, Jr., Laurel Anderson, Stefania Borghini, Luca Visconti), Journal of Advertising, 39, 2010

"Symbiotic Postures of Commercial Advertising and Street Art: Implications for Creativity", (With John Sherry, Jr., Laurel Anderson, Stefania Borghini, Luca Visconti), Journal of Advertising, 39, 2010

"Symbiotic Postures of Commercial Advertising and Street Art: Implications for Creativity", (With John Sherry, Jr., Laurel Anderson, Stefania Borghini, Luca Visconti), Journal of Advertising, 39, 2010

"The Aesthetics of Luxury Fashion, Body and Identify Formation", (With John Sherry, Jr., annamma joy, alladi venkatesh, jonathan deschenes), Journal of Consumer Psychology , 20, 2010

"American Girl and the Brand Gestalt: Closing the Loop on Socioculture Branding Research", (With John Sherry, Jr., Nina Diamond, Mary Ann McGrath, Albert Muniz, Stefania Borghini, Robert Kozinets), Journal of Marketing, 73, 2009

"Conceptual Blending in Advertising", (With John Sherry, Jr., Annamma Joy, Jonathan Deschenes), Journal of Business Research, 62, 2009

"Leaving Black Rock City", (With John Sherry, Jr.), Studies in Symbolic Interaction, 33, 2009

"Perceiving Images and Telling Tales: A Visual and Verbal Analysis of the Meanings of the Internet", (With John Sherry, Jr., Annamma Joy, Alladi Venkatesh, Jonathan Deschenes), Journal of Consumer Psychology, 19, 2009

"Why Are Themed Brand Stores so Powerful? Retail Brand Ideology at American Girl Place", (With John Sherry, Jr., Stephanie Borghini, Nina Diamond, Robert Kozinets, Mary Ann McGrath, Albert Muniz), Journal of Retailing, 85, 2009

"The Work of Play at American Girl Place", (With John Sherry, Jr.), Social Psychology Quarterly, 72, 2009

"The Ethnographer's Apprentice: Trying Consumer Culture from the Outside In", (With John Sherry, Jr.), Journal of Business Ethics, 80, 2008

"Creating a Market Orientation: A Longitudinal, Multi-Firm, Grounded Analysis of Cultural Transformation", (With Gary Gebhardt, Gregory Carpenter, John Sherry, Jr.), Journal of Marketing, 70, 2006

"Sporting Sensation", (With John Sherry, Jr.), Senses and Society, 1, 2006

"Cherish the Cats", (With John Sherry, Jr.), Sage, 2015

"An Alternative Approach: Re-Enchanting Consumption (Legends in Consumer Behavior: Russell Belk, Vol. 2)", (With John Sherry, Jr.), Sage, 2014

"Better the Devil You Know", (With John Sherry, Jr.), Sage, 2014

"Brand Fortitude in Moments of Consumption", (With John Sherry, Jr., Nina Diamond, Mary Ann McGrath, Robert Kozinets, Stefania Borghini, Albert Muniz), Left Coast Press, 2014

"Can We Get There from Here? Charting the Contours of the Common Good", (With John Sherry, Jr.), Sage, 2014 - Accepted (awaiting publication)

"Compr(om)ising Commodities in Consumer Culture: Fetishism, Aesthetics and Authenticity", (With John Sherry, Jr.), 2014

"Gifts and Common Good. A review of Disquieting Gifts: Humanitarianism in New Delhi", (With John Sherry, Jr.), Current Anthropology, 55, 2014

"Marketing and the Common Good: Essays on Societal Impact from Notre Dame", (With John Sherry, Jr., Patrick Murphy), Routledge, 2014

"Resurgence: The Four Stages of Market-Focused Reinvention", (With John Sherry, Jr., Gregory Carpenter, Gary Gebhardt), Palgrave, 2014

"Slouching Toward Utopia: When Marketing Is Society", (With John Sherry, Jr.), 2014

"Ten Questions for Russell Belk", (With John Sherry, Jr.), 2014

"An Alternative Approach: Re-Enchanting Consumption (Legends in Consumer Behavior: Russell Belk, Vol. 2)", (With John Sherry, Jr.), Sage, 2012 - Accepted (awaiting publication)

"Reflections of a Scape Artist: Discerning Scapus in Contemporary Worlds", (With John Sherry, Jr.), Routledge, 2012 - Accepted (awaiting publication)

"The Marketing Reformation Redux, in Inside Marketing: Cultures, Ideologies, and Practices", (With John Sherry, Jr.), Oxford University Press, 2011

"Review of Katherine Chen (2009) Enabling Chaos: The Organization Behind the Burning Man Event", (With John Sherry, Jr.), Journal of Consumer Culture, 10, 2010

"Allomother as Image and Essence: Animating the American Girl Brand", (With John Sherry, Jr., Eileen Fischer), Explorations in Consumer Culture Theory, London: Routledge, 2009

"Explorations in Consumer Culture Theory", (With John Sherry, Jr., Eileen Fischer), Routledge, 2009

"Apposite Anthropology and the Elasticity of Ethnography", (With John Sherry, Jr.), Doing Anthropology in Consumer Research, LeftCoast Press, 2007

"Comedy of the Commons: Nomadic Spirituality at Burning Man", (With John Sherry, Jr., Robert Kozinets), Elsevier, Vol. 11 of Research in Consumer Behavior, 2007

"Consumer Culture Theory", (With Russell Belk, John Sherry, Jr.), Elsevier, Vol. 11 of Research in Consumer Behavior, 2007

"Fruit Flies Like a Banana (Or, When Ripeness is All): A Meditation on Markets and Timescapes, in F. Dansereau & F.J. Yammarino (Eds.), Research in Multi-Level Issues", (With John Sherry, Jr.), Elsevier, 2007

"Review of Grant McCracken (2005) Culture and Consumption II: Markets, Meaning and Brand Management", (With John Sherry, Jr.), Museum Anthropology, 30, 2007

"Fielding Ethnographic Teams: Strategy, Implication and Evaluation, in Handbook of Qualitative Methods in Marketing and Consumer Research, ed. Russel Belk", (With John Sherry, Jr.), Elgar Press, 2006

"Writing It Up, Writing It Down: Reflexivity-in Accounts of Consumer Behavior, in Handbook of Qualitative Methods in Marketing and Consumer Research, ed. Russell Belk", (With Annamma Joy, John Sherry, Jr., Gabriele Troilo, Jonathan Deschenes), Elgar Press, 2006

"Brand Meaning", (With John Sherry, Jr.), NY: John Wiley, 2005

"We Might Never Be Post-Sacred: A Tribute to Russell Belk on the Occasion of His Acceptance of the Converse Award", (With John Sherry, Jr.), American Marketing Association: Chicago, 2005

"Welcome to the Black Rock Cafe", (With John Sherry, Jr., Robert Kozinets), University of New Mexico Press, 2005