Mendoza School of Business

Hong Guo

IT, Analytics, and Operations
  356 Mendoza College of Business
  • Biography
  • Background
  • Publications

Dr. Hong Guo studies emerging phenomena in IT by characterizing key design features of such systems (e.g., mobile platforms, digital games, product review systems, etc.) and examining firms’ corresponding strategies. She is also interested in economic analysis of IT policy issues such as net neutrality and public safety networks. Hong’s research has been published in top business journals such as MIS Quarterly, Information Systems Research, Manufacturing & Service Operations Management, and Production and Operations Management. Her work was recognized with the INFORMS ISS Sandy Slaughter Early Career Award in 2018. She currently serves as associate editor for MIS Quarterly and senior editor for Production and Operations Management.

Hong teaches analytics courses including data exploration and visualization, quantitative decision modeling, process analytics, and statistics in business at Notre Dame. She won the Rev. Edmund P. Joyce, C.S.C. Award for Excellence in Undergraduate Teaching in 2017 and the James Dincolo Outstanding Teaching Award for Undergraduate Teaching in 2013.

Ph D, University of Florida
MSBA, University of Rochester
M.Eng., Renmin University of China
B.Eng., Renmin University of China

Areas of Expertise
Economics of IT
Mobile Platforms
Digital Games
Net Neutrality
Public Safety Networks

"Provisioning disaster management systems with resource spillovers", (With Yipeng Liu, Barrie Nault), MIS Quarterly, 2021

"Cross-market integration and sabotage", (With Yabing Jiang, Arthur Lim, Asoo Vakharia), Production and Operations Management, 28, 2019

"Economic analysis of reward advertising", (With Xuying Zhao, Lin Hao, De Liu), Production and Operations Management, 28, 2019

"Retail clusters in developing economies", (With Xuying Zhao, Arthur Lim, Chao Ding, Jing-Sheng Song), Manufacturing & Service Operations Management, 21, 2019

"Selling virtual currency in digital games: Implications on gameplay and social welfare", (With Lin Hao, Tridas Mukhopadhyay, Daewon Sun), Information Systems Research, 30, 2019

"From net neutrality to data neutrality: A techno-economic framework and research agenda", (With Robert Easley, Jan Krämer), Information Systems Research, 29, 2018

"Who cares about your big day? Impact of life events on dynamics of social networks", (With Arati Srinivasan, Sarv Devaraj), Decision Sciences, 48, 2017

"A mobile platform’s in-app advertising contract under agency pricing for app sales", (With Lin Hao, Robert Easley), Production and Operations Management, 26, 2017

"Organization of public safety networks: Spillovers, interoperability, and participation", (With Yipeng Liu, Barrie Nault), Production and Operations Management, 26, 2017

"Effects of competition among Internet service providers and content providers on the net neutrality debate", (With Subhajyoti Bandyopadhyay, Arthur Lim, Yu-Chen Yang, Hsing Cheng), MIS Quarterly, 2017

"Impact of network structure on malware propagation: A growth curve perspective", (With Hsing Cheng, Ken Kelley), Journal of Management Information Systems, 33, 2016

"Network neutrality versus paid prioritization: Analyzing the impact on content innovation", (With Robert Easley), Production and Operations Management, 25, 2016

"Design of consumer review systems and product pricing", (With Yabing Jiang), Information Systems Research, 26, 2015

"Estimating social influences from social networking sites - Articulated friendships versus communication interactions", (With Praveen Pathak, Hsing Cheng), Decision Sciences, 46, 2015

"Push or pull? Design of content delivery systems", (With Sean Marston, Yuwen Chen), Decision Sciences, 46, 2015

"Broadband network management and the net neutrality debate", (With Hsing Cheng, Subhajyoti Bandyopadhyay), Production and Operations Management, 22, 2013

"Net neutrality, broadband market coverage, and innovations at the edge", (With Hsing Cheng, Subhajyoti Bandyopadhyay), Decision Sciences, 43, 2012

"The debate on net neutrality: A policy perspective", (With Hsing Cheng, Subhajyoti Bandyopadhyay), Information Systems Research, 22, 2011

"Net neutrality and vertical integration of content and broadband services", (With Subhajyoti Bandyopadhyay, Hsing Cheng, Yu-Chen Yang), Journal of Management Information Systems, 27, 2010

"A survey of quantum games", (With Juheng Zhang, Gary Koehler), Decision Support Systems, 46, 2008

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