Joonhyuk Yang

Joonhyuk joined the marketing faculty at Mendoza after receiving his doctoral degree in marketing at the Kellogg School of Management and spending a year as a postdoctoral research fellow at the Stanford Graduate School of Business. Joonhyuk's research interests are at the intersection of marketing and technology. He currently focuses on topics related to the digital economy, such as platforms, advertising, and AI/ML applications to managerial and policy questions. Joonhyuk teaches analytics-based pricing strategy both at the undergraduate and at the MBA levels.