Keyan Li

Keyan Li is an Assistant Professor of Marketing at the Mendoza College of Business, University of Notre Dame. He received his Ph.D. in Management from MIT in 2024, co-advised by Professors Juanjuan Zhang and Duncan Simester. His research examines how information and information-processing influence business strategies, with a focus on personal sales and product innovation. He also develops machine learning methods informed by information and organizational economics to automate business decision-making.
Li's current research centers on two main areas:
- Incentive Design in personal sales and product innovation, studying how organizations align incentives internally and externally, and how AI technologies reshape these dynamics.
- Minimal Experiments that cost-effectively reduce reliance on additional experiments by extracting more value from existing data and LLMs.
He collaborates with firms across the SaaS, automotive, financial services, fashion, online entertainment, and retail industries, as well as with nonprofit organizations. His applied expertise lies in go-to-market strategy, consumer growth, human-AI collaboration, and salesforce management.