Rebecca Wood

Rebecca Wood is the Director of Integrated Marketing at the Mendoza College of Business, where she leads the College’s comprehensive marketing strategy across brand, advertising, paid media, and marketing analytics. In this role, she oversees the development and execution of integrated, data-driven campaigns that strengthen Mendoza’s reputation, grow awareness, and support enrollment and institutional priorities across degree and executive programs.

Since joining Mendoza in May 2022, Rebecca has played a central role in elevating the College’s marketing function—aligning brand strategy, performance measurement, and media investment to drive measurable impact and long-term growth. She works closely with academic leadership and campus partners to ensure marketing efforts are strategically aligned, audience-focused, and results-oriented.

Prior to Mendoza, Rebecca held roles in brand management and client services across higher education, financial services, and B2B marketing, including positions at Belmont University and the University Enterprises and Events (UEE) at the University of Notre Dame.