News
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5 Questions to Tell If Your Brand Strategy is Ready for Social Media
Carol Phillips, marketing adjunct professor, wrote a blog entry for the Marketing Executives Networking Group website. In the blog, Carol describes how social media has become a game-changer for marketing and brand strategy.
Carol Phillips -
The National Society of Hispanic MBAs’ 2010 Brillante Award for Excellence Recipients Named
The Mendoza College of Business received the Brillante Award for Excellence for Educational Excellence (academic).
Mendoza College -
How to Make Chess Sizzle
Carol Phillips, marketing adjunct professor at the Mendoza College, talks about marketers and the online chess community
Dylan McClain -
The Boston Globe Column: Happy Meals and Old Spice Guy
Carol Phillips, marketing adjunct professor at the Mendoza College, talks about the susceptibility of consumers to advertising.
Joanna Weiss -
Goldman Sachs Can Show SEC Clients Get Best Returns on Its IPOs
Finance Professor Tim Loughran is quoted in this article about how Goldman Sachs is generating better returns than other Wall Street firms.
Mendoza College -
Shoppers like American Girl experience
The $436 million American Girl brand is showcased at American Girl Place, a Chicago megastore where Notre Dame marketing professor John Sherry and five research colleagues spent three years observing and interviewing shoppers about their experience.
Heidi Prescott -
ND to offer scholarships
The University of Notre Dame’s nonprofit business degree program is partnering with the Peace Corps to offer financial help to volunteers returning from service.
Mendoza College -
Exporting Values
Joseph Holt, Director for Executive Ethics, is quoted in this article about how companies can measure their performance by their ethical, social and environmental contributions
Marlene Prost -
Notre Dame B-School Dean: “Companies Must Lead By Example In Sustainability”
In this article, Dean Carolyn Woo discusses the need for the corporate world to embrace the Principles for Responsible Management Education (PRME)
Aman Singh -
Obama To Ask For More Stimulus Measures At G20 Meeting
Finance Professor Jeff Bergstrand is quoted in this article about the economy and the deficit
Kerri Shannon