News
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Do it well and do it right: Business success requires top-notch service and ethics
"Top-notch service is a necessary, but insufficient condition for success,” write management professors Jasmine Hu and Kaifeng Jiang. You need ethics, too.
Shannon Roddel -
CEOs are compensated, valued more by conservative (vs liberal) boards
Conservative or liberal leanings influence corporate directors' decisions about CEO pay and the extent to which CEOs should be rewarded and penalized for firm performance.
Shannon Roddel -
Going green is for girls — but branding can make men eco-friendly
Men are more open to purchasing environmental products if their masculinity gets a branding boost, according to research by marketing assistant professor James Wilkie.
Shannon Roddel