Mendoza School of Business

Delta Air Lines creates new loyalty program post, appoints Jeff Robertson vice president

Published: September 12, 2008 / Author: Mendoza College

Delta Air Lines today announced the creation of a new officer-level position, Vice President of Loyalty Programs, to support Delta’s efforts to further provide high-value, world-class loyalty and partnership programs for the airline’s 42 million SkyMiles members worldwide, and the appointment of Jeff Robertson to this new role.

“The creation of this key, new position reflects the continued importance of the SkyMiles program to Delta and our valued customers,” said Lee Macenczak, executive vice president of Sales and Marketing.  “As we continue to move toward closing the merger with Northwest, we anticipate even greater opportunities to grow the program for our expanded base of members worldwide while improving its revenue and profit performance for the company.  Under Jeff’s leadership, the SkyMiles program has continued to make significant, industry-leading advances and progress while simultaneously becoming an award-winning customer favorite.”
Robertson, 40, previously served as managing director of SkyMiles.. He is also responsible for co-leading integration efforts toward combining the Northwest WorldPerks and Delta SkyMiles programs to create the world’s largest airline loyalty program.  In addition, Robertson oversees all domestic and international frequent flier alliances, the Delta SkyMiles/American Express co-branded credit card, all program partnerships, the Medallion Program and elite benefits, award travel and SkyMiles program technology.  Robertson joined the airline in 2002 as director of Customer Insight and Analytics, responsible for corporate CRM objectives, Marketing Research and Customer Analytics.
Prior to Delta, Robertson held various management positions at McKinsey & Company, American Airlines and PricewaterhouseCoopers. Robertson holds an MBA with a concentration in Marketing from the Kelley School of Business at Indiana University, and a BS in Accounting from the University of Notre Dame in South Bend, Ind.



Topics: Undergrad