Driver Satisfaction Remains Stable Despite Economic Changes And Seasonal Trends
Published: March 19, 2014 / Author: Mendoza College
Should the trucking industry pay attention to levels of driver satisfaction? Yes, if trucking firms care about the bottom line, research indicates. Dissatisfied drivers are much more likely to turnover, leading to an expensive loss of experienced drivers, and necessitating high hiring and training costs for replacement drivers. To combat this likelihood, Stay Metrics has been conducting attitude surveys for drivers since 2012. A recent analysis of the data yielded surprising results.
Given ongoing turbulent economic times, and renewed economic and regulatory pressures on the trucking industry, one might wonder whether driver job satisfaction has varied over the last two years. One might also wonder whether the seasons (Summer/Fall/Winter/Spring) affect driver satisfaction, particularly given the 2013-2014 record-breaking tough winter of driving. In a recent study conducted by Dr. Timothy Judge of the University of Notre Dame using Stay Metrics survey data from over 2,300 drivers for 26 carriers, driver satisfaction for seven seasons from Summer 2012 to Winter 2014 was analyzed.
To read the entire article visit: Driver Satisfaction Remains Stable Despite Economic Changes And Seasonal Trends