Mendoza School of Business

Football analytics expert to talk at Notre Dame

Published: April 5, 2018 / Author: Carol Elliott

Sports analytics expert Michael McRoberts will discuss trends and techniques in using analytics to manage team performance during a talk at the University of Notre Dame at 6:30 p.m., April 9. The event, which is free and open to the public, takes place in Mendoza College of Business’ Jordan Auditorium.

McRoberts is the president and founder of Champion Analytics Inc. (CAI), which helps football coaches improve their preparation and in-game strategies through the use of analytics. He invented the CAI Game Book, a patented real-time coaching tool that illustrates game-management recommendations. He also is responsible for the company’s product development and growth strategies.

CAI works with more than 50 football teams, including teams from the NFL, Big Ten, Pac-12, SEC, ACC, Ivy League and many other conferences.

McRoberts served for 16 years as a statistician in the financial sector. He earned a B.S. in Biomedical Engineering from Northwestern University and has an M.S. in Bioengineering from Clemson University.

The event is sponsored by the Notre Dame Sports Analytics Club.

For additional information, contact Scott Nestler, Mendoza associate teaching professor of IT, Analytics & Operations and Notre Dame Sports Analytics Club adviser, at (574) 631-8117 or