Mendoza School of Business

iPad takes over as the lecture hall aid of choice

Published: March 14, 2011 / Author: Mendoza College

At the start of 2010, Apple’s iPad had not even been announced, let alone released. But within months of the tablet computer’s April debut it was being adopted in boardrooms around the world as the favourite toy of executives as diverse as WPP’s Sir Martin Sorrell and News Corp’s James Murdoch.

So it was little surprise that by the start of the new academic year in the autumn, iPads were showing up in many business school classrooms too.

The speed with which Apple’s touchscreen device has been adopted by MBA students is in marked contrast to the Amazon Kindle, an e-reader that lacks the iPad’s colour, graphics and easy typing.

Corey Angst, assistant professor at Mendoza, published the results of the trial in January, in one of the most detailed studies yet of iPad use in business schools.

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Topics: Mendoza